The way to market Vista… Don’t mention it’s Vista!

July 24th, 2008 by admin

Microsoft last week traveled to San Francisco, rounding up XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a “new” operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that “Mojave” was actually Vista

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